Boston Bruins Kick Off Season with High Energy in Epic “Good Morning Bruns” Campaign
Boston, MA – As the crisp air of autumn settles over New England, the Boston Bruins are gearing up for an exhilarating start to the 2025-2026 NHL season. On Tuesday, September 30, 2025, at 12:22 PM EDT, the team unveiled their latest fan engagement initiative, the “Good Morning Bruns” campaign, marked by a striking promotional image that has already set social media ablaze. Featuring the team’s star players in their iconic black-and-yellow jerseys, the image captures the Bruins’ unity and determination as they stride onto the ice, ready to dominate the rink once again.
The photograph, shared across the team’s official channels, showcases a lineup of players, with the bold text “GOOD MORNING BRUNS” emblazoned across the top. The imagery is a powerful nod to the team’s passionate fanbase, affectionately known as “Bruins Nation,” and signals the start of a season filled with anticipation and high expectations. The central figure, a player gripping his hockey stick with confidence, is flanked by teammates, their focused expressions and synchronized movement embodying the spirit of teamwork that has long defined the franchise.
This campaign is more than just a marketing ploy; it’s a celebration of the Bruins’ rich history and their commitment to connecting with fans. The team, which has clinched six Stanley Cup victories, including their most recent in 2011, is looking to build on last season’s performance and reclaim their spot among the league’s elite. With a roster bolstered by young talent and seasoned veterans, the Bruins are poised to make a strong statement in the Atlantic Division.
The “Good Morning Bruns” initiative kicked off with a series of events across Boston, including a fan rally at TD Garden and live appearances by players on local radio and television. Fans were treated to behind-the-scenes content, including training montages and interviews, giving them an intimate look at the team’s preparation. The campaign also leverages digital platforms, with interactive polls and challenges encouraging supporters to share their own “Good Morning Bruns” moments using the hashtag #BruinsRise.
Head coach Jim Montgomery praised the team’s enthusiasm, stating, “This campaign is about waking up every day with the same hunger we bring to the ice. Our fans are the heartbeat of this organization, and we want them to feel that energy from the moment they start their day.” General Manager Don Sweeney echoed this sentiment, highlighting the strategic importance of fan engagement in building momentum for the season ahead.
The timing of the launch aligns perfectly with the NHL’s preseason schedule, with the Bruins set to face off against the Montreal Canadiens in their opening exhibition game later this week. Analysts are already buzzing about the team’s potential, with many pointing to the chemistry among key players as a critical factor. The “Good Morning Bruns” image, with its vibrant colors and dynamic composition, serves as a visual rallying cry, uniting players and fans in a shared mission for success.
For longtime supporters, the campaign evokes memories of past triumphs, such as the 1970 and 1972 Stanley Cup wins led by Bobby Orr, and the gritty playoff runs of the 2010s. Newer fans, drawn in by the team’s modern marketing efforts, are equally captivated, with social media posts flooding in from across the globe. One fan tweeted, “Woke up to GoodMorningBruns and I’m already pumped for the season! Let’s go Bruins!” Another added, “That image has me ready to cheer from the first puck drop.”
The Bruins organization has hinted at more surprises to come, with plans for exclusive merchandise and community outreach programs tied to the campaign. As the season approaches, the “Good Morning Bruns” message is resonating loudly, setting the stage for what promises to be an unforgettable chapter in Boston hockey history. Whether you’re a die-hard fan or a casual observer, one thing is clear: the Bruins are waking up the city—and the league—with a roar.
