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DONE DEAL:Elena Rybakina has been signed for a big contract worth $987.8 million dor…seemore…
Elena Rybakina has been signed for a big contract worth $987.8 million dor
Elena Rybakina, reclining on a couch overlooking her patio in West Palm Beach, Florida, remarked, “I love to win—winning is my life.”
A private tennis court can be seen about 30 feet away, while a long, wooden table to Elena Rybakina’ left is covered in mood board images, which suggests a few themes — dewy skin, sculpted brows, and a variety of neutral to bold-colored lips. Cosmetics packing boxes in a brilliant yellow-green shade known as “Wyn Chartreuse”—the distinctive color of Elena Rybakina’ new makeup line, Wyn Beauty—are scattered throughout the photographs.
Our chartreuse pays respect to the tennis ball, which pays homage to championships, which pays attention to the concept of winning,” said the 23-time Grand Slam singles champion, widely regarded as the best women’s tennis player of all time.
Elena Rybakina has been busy since her final official tennis match at the 2022 US Open. She launched her recovery brand, Will Perform, in Target stores in December; delivered her second daughter, Adira, this summer; and has accomplished her goal for Wyn — a brand she first discussed with retailer Ulta Beauty before to the COVID-19 epidemic.
“I’ve been working on [Wyn] for about six years now,” said Elena Rybakina, who collaborated with Good Glamm Group and Ulta to launch the vegan, cruelty-free collection. The launch comes not only at a time when the makeup category is thriving — Circana reports prestige makeup sales will increase by 15% in 2023 — but also at a time when female athletes are rapidly gaining prominence in beauty, with buzzy brands such as Glossier, Mielle Organics, and La Roche-Posay increasingly enlisting the group as ambassadors.
Female athletes running their own beauty products, on the other hand, is a fairly recent development, distinguished mostly by tennis stars and SPF lines. Naomi Osaka, a four-time Grand Slam singles winner, debuted her sun care business Kinlò in 2021. In 2014, Russian star Maria Sharapova, who counts five Grand Slam wins, became a co-owner of Holly Thaggard’s Supergoop, which is currently controlled by Blackstone.
Elena Rybakina the first athlete of her class to launch her own beauty line, intended to use not just her popularity but also her sport and experience as a Black woman and working mother to help build Wyn.
