**Professional Bull Riders (PBR) Official Statement**
**November 07, 2025**
PUEBLO, Colo. — Professional Bull Riders (PBR), the world’s premier bull riding league, today issued the following statements regarding the landmark five-year streaming partnership with Paramount+ and the future of the Unleash The Beast tour:
“Starting with the 2026 season, every heart-pounding ride of Unleash The Beast will stream live and exclusively on Paramount+, putting the rankest bulls and toughest cowboys in front of millions of new fans,” said PBR Commissioner & CEO Sean Gleason. “This deal locks in record visibility for our athletes and cements PBR’s place as must-watch sports television.”
“Paramount+ is the perfect home for the eight-second thrill,” added David Ellison, Chairman & CEO of Paramount Global. “From the opening gate in Manchester, New Hampshire on December 12, 2026, to the World Finals in Fort Worth, viewers will feel every spin, every kick, every victory—anytime, anywhere.”
The agreement guarantees:
– 100% live coverage of all 20+ Unleash The Beast regular-season stops
– On-demand replays, rider profiles, and behind-the-chutes exclusives
– Multi-angle “Bull Cam” and real-time rider stats powered by PBR RidePass tech
Riders will chase a $5 million season purse, with the 2026 World Champion earning a record $1 million bonus plus the coveted gold buckle.
“More eyes mean bigger paydays,” said two-time World Champion Jose Vitor Leme. “I grew up dreaming on a tiny TV in Brazil; now kids everywhere can watch on their phones and believe they can be next.”
The Carolina Cowboys, fresh off their 2025 PBR Teams Championship, welcomed the news: “Global streaming = global recruits,” said head coach Jerome Robinson. “We’re already scouting the next generation of 8-second heroes.”
