TITLE: EA Sports Delivers Major Win to Texas Tech Fans — But Not Everyone’s Happy About It
In a move that’s set off fireworks across the college football landscape, EA Sports has made a groundbreaking announcement that directly answers the long-standing demands of Texas Tech fans. While supporters in Lubbock are celebrating what they see as long-overdue recognition, the rest of the college football world is sharply divided — with some praising EA’s boldness and others questioning its priorities.
The headline news? EA Sports has decided to feature Texas Tech in a high-profile way in the upcoming edition of its much-anticipated “College Football 25” video game. According to early reveals, Texas Tech’s Jones AT&T Stadium will not only be one of the most accurately rendered stadiums in the game — complete with the signature “Throwing Tortillas” animation and the Masked Rider entrance — but the Red Raiders are also expected to be one of the most prominently marketed teams in pre-release trailers and promotional materials.
For Texas Tech fans, this announcement represents something far more meaningful than flashy graphics or slick branding. It’s validation. For years, they’ve felt overlooked by national media and sports video game developers alike — often lost in the shuffle behind perennial bluebloods like Alabama, Ohio State, or Georgia. But now, with EA putting the Red Raiders in the spotlight, many in Raiderland believe the tides are finally turning.
“I’ve been buying EA’s football games since I was a kid, and Texas Tech was always an afterthought,” said Daniel Rios, a lifelong Tech supporter from Lubbock. “Seeing our team front and center in the trailer gave me chills. It’s about time we get the respect we deserve.”
The change reportedly comes after months of lobbying by fans and alumni, who flooded EA Sports with petitions, social media campaigns, and direct feedback. Many pointed to the rising prominence of Texas Tech in recent years — including packed stadiums, electrifying offensive performances, and a fiercely loyal fanbase — as evidence that the Red Raiders deserve more national attention.
However, not everyone is thrilled by EA Sports’ decision. On social media platforms like X (formerly Twitter), Reddit, and even sports talk radio, debates have erupted over whether Texas Tech merits this elevated status.
Critics argue that the move is driven more by hype and fan pressure than actual on-field results. “This feels like EA is catering to a loud minority,” one commenter posted on a college football subreddit. “Tech hasn’t exactly been tearing it up in the Big 12 lately. Why are they suddenly the face of the game?”
Others view the decision as a savvy marketing move. EA Sports has always aimed to create buzz around its game, and Texas Tech’s passionate and digitally active fanbase presents a golden opportunity to generate word-of-mouth advertising. With Lubbock fans flooding timelines with excitement, EA gets free promotion — and lots of it.
There’s also a deeper conversation happening among college football purists. Some are worried that focusing on spectacle over substance could distort the sport’s rich traditions and competitive history. Why elevate Texas Tech, they argue, when programs with longer track records of success are left in the background?
Yet, others are embracing the shift, seeing it as a welcome break from the usual suspects dominating the spotlight. Texas Tech’s reputation for thrilling offensive football and rowdy game-day atmosphere makes them a natural candidate to help reenergize a video game franchise that’s been dormant for over a decade.
“It’s not just about wins and losses,” said college football analyst Trevor Hayes. “It’s about culture, passion, and the unique flavor each program brings. Tech’s fans have made themselves impossible to ignore, and EA recognized that. I think it’s a smart, refreshing choice.”
In the broader context of the game’s return, this bold feature of Texas Tech is likely just the beginning of more surprises to come. EA Sports has made clear that it wants “College Football 25” to reflect the evolving face of the sport — including the voices of often-underrepresented programs and communities.
Texas Tech head coach Joey McGuire, who has become a beloved figure in Lubbock and beyond, reacted to the announcement with characteristic enthusiasm. “This fanbase deserves the spotlight,” he tweeted. “Proud to see Texas Tech getting the love — and we’re just getting started.”
As for what this means on the field? Some believe the attention could further energize the Red Raiders heading into the fall, giving them a boost in recruiting and national perception. Others caution that hype can be a double-edged sword — raising expectations that can quickly turn into pressure if results don’t follow.
Still, one thing is clear: EA Sports has changed the conversation. By giving Texas Tech fans the visibility they’ve been craving, the company has ignited both celebration and controversy. Whether this move pays off in the long run remains to be seen, but for now, Red Raider Nation is relishing its moment in the sun — and college football won’t stop talking about it anytime soon.