SHOCKER: Arkansas vs. Notre Dame Scheduled for 11 a.m. Kickoff — Fans Furious While SEC Media Rejoices

FAYETTEVILLE, Ark. — Arkansas fans were stunned and outraged when it was announced that their much-anticipated game against college football titan Notre Dame would kick off at 11 a.m. local time in Fayetteville. What was supposed to be one of the biggest home games in Razorback history has now become a morning affair — and many in the fanbase aren’t taking it lightly.

The backlash from fans was swift and loud. For many, the early kickoff feels like a missed chance to show off the full electric environment of a game day in Fayetteville. Tailgating traditions, crowd intensity, and the buzz of a prime-time matchup — all seem diminished by an 11 a.m. start.

Meanwhile, media figures covering the SEC spun it positively. They praised the game’s placement in a nationally televised early time slot, saying it would bring major exposure to Arkansas. According to them, fewer competing games during that time block mean more eyes on the Razorbacks.

But local businesses, especially those that thrive on long game days, aren’t thrilled either. Early starts typically bring in fewer customers, as fans arrive late and leave early. “You lose that entire day of energy,” one bar owner near campus said. “We’ll still open early, but it won’t be the same vibe.”

What makes the decision particularly painful for Arkansas fans is the stature of the opponent. Notre Dame — a storied program with global appeal — is making its first trip to Fayetteville. Fans envisioned a raucous evening game under the lights. Instead, they’re being asked to rally before noon.

Many feel that if the roles were reversed and the game were in South Bend, such a start time wouldn’t even be considered. “This wouldn’t happen to Ohio State. Or Alabama. So why us?” said one longtime Hog fan.

The SEC and its television partners defended the decision, emphasizing strategy and exposure. But to many, it’s a decision that once again puts fan experience second to network interests.

The team will still be supported — no one doubts that. But there’s a bitter aftertaste. In a year when Arkansas has the chance to make headlines, it feels like one of its biggest moments is being muted.